The secret to getting your music on algorithmic playlists like Discover Weekly is to get on human playlists first. Human Editors Still Matter- Just Not How You Think Asking listeners to listen to a single song might just be a more realistic ask.Ĥ. Plus I think asking listeners to listen to a full-length album don’t make sense in our attention-starved world. Some of the most iconic releases in popular music have been albums. I get why the growing irrelevance of albums bums some people out. (Plus as an artist, you’re limited to pitching one song at a time to Spotify’s human editors- and I’ll explain why human editors still matter in the next section). These days it’s almost always better to release individual songs rather than albums. (Of course famous artists like Drake and Billie Eilish can still get massive press from an album release- but most artists are not at that level of fame.) This has elevated the importance of songs and made albums more irrelevant than ever- especially for small artists like me. It's just like in SEO: Google indexes pages, not websites. Spotify's algorithmic playlists rank songs- not albums. Spotify deserves a lot of credit for here. It sucks for the artist and it sucks for the bloggers. Now algorithmic playlists like Discover Weekly send 1,000 new listeners every week without any work on my part. I would be lucky if I got a hit and got 1,000 plays on one of my songs.
No other promotional tactic in music comes close to Discover Weekly in delivering new listeners in such a low-effort, high volume way.īack in 2013 I would spend hours cold-emailing bloggers.
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